How to Build a Crisis Communications Protocol That Works

With the right tools and preparation, those decisive moments can also become opportunities to lead with your values, strengthen trust, and protect your reputation.

by Dina Sigal, February 22, 2019

Staying Afloat: Preparation and Alignment During Times of Crisis

Whether it’s a public scandal, a data breach, a natural disaster, or backlash against your organization, the stakes in a crisis are high. Effective crisis communications can mean the difference between preserving trust or losing it permanently.

by Dina Sigal, February 22, 2019

New resource: Becoming better storytellers

What we’ve learned over these 17 years is that effective storytelling is both about crafting compelling narratives and about understanding the ecosystem in which those stories live and breathe. It’s about knowing when to push for mainstream media coverage and when to build our own platforms. It’s about recognizing that sometimes the most powerful stories come not from polished press releases but from authentic community voices.

by Dina Sigal, February 22, 2019

From Rapid Response to Resilience: Decide, Prepare, Act

Today, everything seems urgent and important. It’s crucial that organizations and leaders understand how to navigate these moments from a place of grounding, preparation, and not just resistance but also resilience.

by Dina Sigal, February 22, 2019

From Reacting to Responding: Navigate Urgent Moments Strategically

From executive orders and federal actions to breaking news stories, harmful court decisions, and *gestures broadly* everything else, these moments require us to be prepared for rapid response. But what does rapid response really mean besides some jargony comms speak?

by Dina Sigal, February 22, 2019

Announcing our new VP of Media Relations

Rebecca Farmer has joined Change Consulting as Vice President of Media Relations.

by Dina Sigal, February 22, 2019

Announcing Change Creative

We are thrilled to announce the appointment of our very first Creative Director, Xuanlana (Lana) Nguyen, to begin the work of developing our creative services in-house.

by Dina Sigal, February 22, 2019

How to Structure Stories (Continued)

This third piece will delve into storytelling mechanics and how stories unfold through plot structures, character arcs, and thematic threads.

by Dina Sigal, February 22, 2019

How to Structure Stories

This third piece will delve into storytelling mechanics and how stories unfold through plot structures, character arcs, and thematic threads.

by Dina Sigal, February 22, 2019

How stories, frames and narrative shape our worldview

Part II of our series on the power of storytelling from Change Consulting’s strategy team.

by Dina Sigal, February 22, 2019

The Brain Science Behind Why Stories Matter

Part I of our series on the power of storytelling from Change Consulting’s strategy team.

by Dina Sigal, February 22, 2019

Using stories to seed narratives, shape worldviews and win justice

Storytelling acts as a catalyst, shaping our perception of reality, and influencing our beliefs, attitudes, and actions.

by Dina Sigal, February 22, 2019

Centering Black mothers this mother’s day and beyond

“It’s a political moment when you become a Black mother.” – Anna Malaika Tubbs

by Dina Sigal, February 22, 2019

A year of action, growth, and impact

Reflections on 2022, a year of action, growth, and impact at Change Consulting.

by Dina Sigal, February 22, 2019

Building Electoral Power for Progressive Wins

Our democracy will continue to suffer as long as Black people and people of color are shut out of opportunities to shape the decisions that impact our lives. That’s why we are so proud to have supported changemakers who are building political and electoral power for communities, pushing for progressive policies, and shifting narrative, in the 2022 midterms.

by Dina Sigal, February 22, 2019