Building communications capacity for racial and social justice.

At Change, we believe communications and storytelling are the key ingredients that racial and social justice leaders need to win racial and social justice. Organizers and advocates not only hold the solutions, they also hold the stories, the vision and the ideas that will shape a better future for us all. Movement building organizations need to build their capacity and resources in order to effectively communicate that vision and win hearts and minds.

Through trainings, 1-on-1 and group coaching, and sharing our learning and resources, we help racial and social justice organizations and leaders build communications skills and equip them to tell their own stories and in doing so, write a new story for a more just future.

Below, we are sharing the following tools and worksheets to help grow your own strategic communications toolbox. We give gratitude to our colleagues in the field who have generously contributed their smarts and experience to our learning. Our learning and tools have been inspired and informed by what we’ve learned from them, especially ReFrame, Radical Communicators Network, Frameworks, Race Class Narrative, LightBox Collaborative, Opportunity Agenda, and others. You can contact us at hello@change-llc.com to learn more about group or 1-on-1 trainings.

Learning Hub

Legislative Communications Guide

We’re excited to share Change Consulting’s first Legislative Communications Guide, created to support California advocates in planning and executing strong communications for state legislation, especially bills moving through the Capitol. This guide walks you step by step through the core pieces of a legislative communications plan: getting clear on your narrative North Star and strategy, […]

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Crisis Communications Protocol Checklist

The best defense is always a good offense: use every opportunity to reinforce your core messaging and advance your organizational goals. A resource on how to lead with your values, strengthen trust, and protect your reputation when urgent moments arise.

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Storytelling for Social Change

 A resource on how to leverage storytelling to seed narratives, shape worldviews, and win justice

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Communications Strategy Storytelling

Audience Profile
Worksheet

Who are the specific people or groups of people that you most need to reach and persuade to achieve your goal? The more you know about them, the more effectively you can reach them. Use this worksheet to define your key audiences, what they care about, and how to move them.

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Communications Strategy Key Audiences

Tipsheet: Building Digital Community

Tips for strengthening digital community engagement in a “post” Twitter world that you can incorporate into your existing digital strategy.

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Digital Strategy Social Media Engagement

Digital Profile Template

This reference and high-level strategy document will help you outline your digital communications goals, objectives, and audiences for each platform that you use and understand how each is performing.

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Digital Strategy Email Social Media Website

Message Integration Checklist

Follow these tips to make sure that your core messages are infused across your organization’s or initiative’s communications – the more you do, the “stickier” your key ideas will become.

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Communications Strategy Content Messaging

Communications Strategy Worksheet

This worksheet will guide you through the process of creating an audience-centric plan to achieve your mission-critical, organizational and campaign goals.

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Communications Goals Communications Strategy