We are thrilled to announce a new addition to the Change Consulting team. Ahuatl Amaro (he, him, his) joined in December as our first Vice President of Media Relations. Ahuatl is a media relations and government affairs professional with over 15 years of experience developing and leading strategic marketing communications campaigns for nonprofits.

In his first months with us, Ahuatl has already demonstrated deep expertise, obvious passion, and a keen sense of storytelling that honors the lived experiences of the individuals and communities that we serve. The media landscape is ever changing, and the threat of misinformation and disinformation grows ever bigger. In preparation, Ahuatl helped us to sharpen our process for monitoring national news trends to help generate opportunities for leveraging our clients’ thought leadership and essential work in the media landscape. To learn more about national news trends we are tracking in 2024, read this blog post from Ahuatl.

Ahuatl’s earned media accomplishments and accolades are diverse and many. He has trained doctors, lawyers, scientists, engineers, professors, military officers, and activists on how to effectively share their stories during interviews with major national and international media outlets, both print and broadcast, including CBS Nightly News, MSNBC, the New York Times, USA Today, BusinessWeek, Le Monde (France), El Universal (Mexico), the Economist and The Guardian (UK), and others. He has worked on over 100 pieces of legislation on workers’ rights, reproductive health, affordable healthcare, immigration reform, criminal justice reform, environmental justice, racial justice, and LGBTQ+ equality. His editorials have been published in the Los Angeles Times, Dallas Morning News, San Diego Union-Tribune, Fresno Bee, San Jose Mercury News, Huffington Post, The Advocate, La Opinión (Los Angeles), and El Diario (New York), among others.

Please join us in welcoming Ahuatl! If you have questions about our earned media services, or need support with media relations, please reach out to us at hello@change-llc.com.