Client News:
A recent poll from Power California provides a striking window into how Gen Z voters in the state are prioritizing political issues amid the cost-of-living crisis ahead of the upcoming election. According to the survey, the cost of living stands as the top driving factor behind young Californians’ decision to vote in November.
Saa’un Bell, Executive Vice President at Power California, noted, “As the November election approaches, young Californian voters are desperate for solutions to the worsening cost-of-living crisis they face. Engaging them will depend on how closely political campaigns are listening to their concerns, and ignoring them is a fast track to losing.”
The poll also examines young voters’ obstacles to casting a ballot, views on taxing billionaires, and resistance to data centers. The dataset features granular breakdowns by gender and race, along with dedicated regional spotlights for the Central Valley, the Los Angeles region, and the Bay Area. Read more details in this LA TIMES column.
Photo Credit: Christina House / Los Angeles Times
In Los Angeles, community organizations, labor unions, and voting-rights advocacy groups are focusing their November election preparations on both safeguarding voters and boosting turnout. Under the Love Powers L.A. initiative, approximately 300 prospective volunteers gathered at a rally to undergo training in polling place monitoring, identifying and addressing voter intimidation, and reporting incidents.
Organizers aim to mobilize volunteers to observe hundreds of polling sites over the 11-day voting period, though they anticipate that the vast majority of locations will function smoothly. Driven by heightened concerns surrounding misinformation and voter suppression, this campaign seeks to ensure that voting remains secure, accessible, and inclusive for all. Read more in this LA TIMES article.
ICYMI – check out Natishia June, Deputy Executive Director for Black Futures Lab, discuss the 2026 Black Census Project on Fox 5.
Change Consulting News:
We couldn’t be more thrilled to announce that our very own Mackenzie Williams has been honored as a Rising Star in PR Daily’s 2026 Top Agencies Awards! This prestigious program stands as one of the most competitive in the industry, celebrating the agencies, workplaces, and visionary leaders defining the future of public relations, marketing, and communications. This well-deserved award recognizes Mackenzie among an elite group of professionals distinguished by their outstanding leadership and transformative impact on the field. Huge congratulations, Mackenzie!