Center for Youth Wellness

Photo courtesy of CYW.

Center for Youth Wellness

The Center for Youth Wellness, an organization in San Francisco’s Bayview founded to heal, prevent and reduce the impact of childhood adversity, aimed to spark a statewide movement. As part of the goal, CYW hosted a summit on adverse childhood experiences. We created core messaging for the summit, framing it as the first-statewide summit on the issue. We also named the summit, Children Can Thrive, and created and implemented an earned media, thought leadership and social media plan. The event and accompanying report was covered by nearly 50 media outlets across the state—from KQED and SF Chronicle, to San Diego Union Tribune and Marin Independent Journal. In addition, the hashtag we crafted garnered more than one million impressions.

Change Consulting, LLC

101 Broadway, Suite 203
Oakland, CA 94607
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