We’re excited to share Change Consulting’s first Legislative Communications Guide, created to support California advocates in planning and executing strong communications for state legislation, especially bills moving through the Capitol.
This guide walks you step by step through the core pieces of a legislative communications plan: getting clear on your narrative North Star and strategy, identifying and engaging priority audiences, preparing messages and materials, aligning internally and with coalitions, and using media, digital, and base-building tactics to move both your bill and the broader story you are trying to tell about California.