Groundswell Fund + Groundswell Action Fund

Groundswell Fund + Groundswell Action Fund

We designed the social media launch of Groundswell + Groundswell Action Fund’s 2020-2025 Blueprint, which outlined their plans designed in partnership with grassroots movement leaders to move $100 million to intersectional organizing led by women of color and transgender and gender non-conforming people of color. Using the Blueprint plans shared with us and their photo archive, we created a cross-platform social media toolkit that included messaging, original hashtag, graphics, GIFs and a video for allies, funders and supporters to read and amplify the reports.