Advancement Project California

Advancement Project California

Working closely with Advancement Project California, Change Consulting developed and executed a communications strategy to promote its first-of-its-kind initiative, RACE COUNTS, which measured racial equity by performance, disparity, and impact in all of California’s 58 counties in the areas of democracy, economic opportunity, safety and justice, access to healthcare, healthy built environments, education and housing. We conducted comprehensive research on earned and digital media coverage of racial disparities across California, developed talking points for key messengers and a communications toolkit for partners to use. In addition, we conducted extensive media outreach to local, state and national media, including hosting a press call to announce the initiative. RACE COUNTS was featured in the New York Times, The Atlantic’s CityLab, The Mercury News, the Orange County Register, KPCC, KPBS and more.