At Change, we are proud to provide deep strategy and communications counsel to win justice for our communities. Our goal is to make real, systemic and material change for our communities not only possible, but inevitable.
The organizers and advocates that we work with not only hold the solutions to the most pressing issues our communities face, they also hold the stories, the vision and the ideas that will shape a better and brighter future. To do that, they need resources, support and know-how. Communications is often deprioritized in the long list of what an organization must do to be successful and sustainable; proactive communications strategy is often overshadowed by ever changing rapid response needs.
We are committed to shifting this reality for movement leaders moving the needle on racial and social justice. Through trainings, 1-on-1 and group coaching, and sharing our learning and resources, we help racial and social justice organizations and leaders expand their communications toolbox and deepen their own expertise.
That’s why we are putting together the Communications Learning Hub, a collection of resources on communications best practices and tools to help organizations surface their own best thinking on communicating their vision for change.
The first two tools in the collection will help develop the core of an organizational or campaign-wide strategy:
- The Audience Profile Worksheet provides guidance in defining priority audiences, what they care about, and how to reach them – a critical exercise to any communications strategy
- The Communications Strategy Worksheet maps out the elements of an audience-centric plan to achieve actionable and attainable communications goals
In all our work, we draw from the knowledge of our respected peers who are generous with their smarts and experience. We want to thank LightBox Collaborative and Opportunity Agenda especially for inspiring the tools we share in the Learning Hub.
Moving forward, we will continue to add tools and resources to help organizations continue to grow their communications and narrative change muscle.
Apply these tools to your own communications work and share them with your colleagues. Check back in the coming months for additional resources, or feel free to reach out to us at firstname.lastname@example.org to suggest additional resources.